Industry:
B2C HealthTech | Mobile App (iOS & Android)
Role:
Product Manager + Product designer
Duration:
May 2025 - Aug 2025 (4 months)
Team:
Cross-functional (Design, Engineering, QA)
Scope:
Discovery → UX flows → UI/Brand → Design System → Prototypes → Handoff
Tools:
Figma, Figjam, InDesign, Illustrator, Jira
Pregnancy Companion App that blends health tracking, emotional support, and family connection into one calming experience.
MoMents is a mobile app designed to guide women from pregnancy through postpartum, combining health monitoring, emotional support, milestone tracking, and family sharing in one intuitive platform. Users can track fetal growth, vitals, and emotional well-being, while sharing their journey safely with loved ones.
Pregnancy
Health Tracking
Emotional Well-being
AI Assistance
Problem
Over 60% of expecting mothers stop using pregnancy apps within the first few days
Solution:
A clean, minimal, and supportive design prioritizing clarity, personalization, and emotional resonance, helping users focus on what matters most: their health, milestones, and memories.
Key Solutions - Making Pregnancy Simple & Supportive
1. Weekly Baby Development Insights
Week-by-week fetal growth, milestones, organ development, and gentle visuals.
Helpful articles that simplify complex medical info.
Outcome: Moms stay informed without stress or overwhelm.
2. Effortless Health Monitoring
Track weight, fetal kicks, heart rate, and sleep.
Sync with FitBit Versa4 for automatic insights and alerts.
Outcome: Users feel confident about their health and baby’s well-being.
3. Emotional & Milestone Journal
Document feelings, baby kicks, bump progress, and milestones.
Converts entries into keepsake videos to cherish forever.
Outcome: Emotional engagement and lasting memories.
4. Share with Loved Ones
Secure access code for selective sharing with family and friends.
Outcome: Builds connection and emotional support remotely.
4. AI Chatbot & Recommendations
24/7 intelligent guidance and suggestions for pregnancy questions.
Outcome: Immediate reassurance and proactive support.
This research ensured that alerts and recommendations were based on real, actionable data, making safety decisions fast and reliable.
UX & Design Process
1. Research & Insights
Competitive analysis: Flo, Pregnancy+, BabyCenter
User interviews: Priya (stressed second-time mom) & Sarah (experienced mom abroad)
Key findings: need for holistic, personalized support beyond simple tracking
2. Personas & Empathy
Example: Priya, 28, second pregnancy, balancing work and toddler care.
Needs: symptom relief, nutrition guidance, mental wellness support
View Figma Wireframes ↗
3. User Flows & Wireframes
Covered onboarding, health tracking, journaling, sharing, AI recommendations
Iterated low-fidelity flows for clarity before moving to visuals
Onboarding → Health Tracking → Journaling → Sharing → AI Recommendations
View Figma Wireframes ↗
4. High-Fidelity UI & Prototype
Soft pastel color palette (purple/pink)
Calm, readable typography: Wix Madefor Display & Text
Interactive components: line → solid icons, freeform gradients for hierarchy
View Figma Wireframes ↗
Testing with real pilots provided invaluable insights beyond assumptions, allowing me to identify hidden pain points and validate critical workflows. This ensured that the final design was not only user-friendly but also aligned with real operational needs and safety requirements.
5. Design System & UI Components
Logo: Rounded circle with subtle pregnancy bump + camera shutter motif
Colors: Pastel purple & pink for calm, approachable, WCAG-compliant interface
Typography: Wix Madfor Friendly & readable for small screens
Illustrations: Month-by-month baby development visuals
UI: Consistent spacing, corner radii, gradients, accessible icons
Consistent spacing, corner radius, 4-column mobile grid
Line icons (inactive) → Solid icons (active) for accessibility
Outcome
Higher user engagement via milestone journaling & keepsake video feature
Emotional support & personalized health tracking reduced user anxiety
Safe family-sharing built trust & increased app adoption
My Contribution
End-to-end design ownership: research → wireframes → high-fidelity UI → prototypes
Design system & component library management
Branding, visual language, and accessibility
Developer handoff & usability validation