INDUSTRY:
Personal Branding | Digital Identity
PRODUCT:
Branding & Strategy
ROLE:
Brand Identity Designer
YEAR:
2024
Brand Identity
about.
I designed my personal brand identity to reflect my design philosophy, professionalism, and creative vision. The goal was to create a cohesive visual system that communicates my style, is versatile across platforms, and strengthens my presence as a product designer.
challenge.
As a designer entering the professional market, I needed a personal brand that stands out, clearly communicates my expertise, and aligns with the type of opportunities I want to attract. The challenge was to translate my skills, personality, and career focus into a consistent, professional visual identity.
process.
I began by defining my personal brand values and positioning. Mood boards were created to explore styles, colors, and typography that matched my personality and design philosophy. The process included iterative logo sketches, exploring typography, and selecting a color palette that is modern, versatile, and professional.
Key steps included:
Defining brand values and visual tone
Designing logo, typography, and color system
Creating a cohesive brand guideline for web, portfolio, and social media
deliverables.
Personal Logo: Minimal, versatile, and reflective of my design style
Typography & Color Palette: Modern, clean, and consistent for professional use
Visual Identity System: Components, patterns, and guidelines for portfolio, website, and social media
result.
The personal brand identity successfully conveys my professionalism, creativity, and design philosophy. It creates a consistent and memorable impression across portfolio, website, and social media, helping me stand out to recruiters and potential collaborators. The visual system also streamlines future personal branding efforts.
