INDUSTRY:
Health & Wellness | Pregnancy
PRODUCT:
Mobile App
ROLE:
PM & Product Designer
YEAR:
2025
MoMents
about.
MOMents is a mobile-first pregnancy and wellness app designed to help expecting parents track milestones, receive personalized reminders, and journal their journey. As Product Designer, I led the end-to-end design process, collaborating closely with developers to ensure seamless functionality and a mobile-first experience. The goal was to make pregnancy tracking simple, engaging, and supportive for users.
challenge.
Expecting parents often struggle to manage health, appointments, and personal milestones during pregnancy. Existing apps are either overly complicated, lack personalization, or fail to provide consistent guidance. The challenge was to design a mobile-first solution that balances usability, personalization, and emotional engagement while ensuring key health tracking features were intuitive and accessible.
approch.
I began with user research, interviews, and surveys to understand pain points and priorities. From insights, I created user flows and wireframes for core tasks such as milestone tracking, reminders, and journaling. High-fidelity UI designs were developed with mobile-first principles, followed by interactive prototypes tested with users.
Key steps included:
Defining personas and mapping core user journeys
Iterating on wireframes and high-fidelity screens based on feedback
Developing a scalable design system for consistent UI across the app
key features.
Simplifying Pregnancy Tracking
Milestone Tracking: Track weekly development and receive personalized insights
Reminders & Notifications: Timely alerts for appointments, supplements, and health check-ins
Journal & Memories: Easy-to-use journaling feature to record experiences and moments
Mobile-First Design: Optimized for small screens with intuitive navigation and consistent UI patterns
result.
Users could track their pregnancy confidently and consistently, with guidance that is both functional and emotionally supportive. The mobile-first design improved usability and engagement, while the scalable design system enabled faster iteration of new features without compromising quality.
reflection.
" MOMents reinforced the importance of empathy and simplicity in product design. By combining user insights, collaboration with developers, and iterative testing, I delivered an experience that is practical, engaging, and emotionally supportive. This project highlighted how thoughtful design can turn complex tasks into seamless experiences. "
Nidhi Gandhi
PM & Product Designer
