INDUSTRY:
Lifestyle | Social | Web App
PRODUCT:
Digital Product
ROLE:
Visual Designer
YEAR:
2024
HangOut Club
about.
Hangout Club is a digital platform designed to help users discover, join, and create social events within their community. As Visual Designer, I led the branding, visual design, and UI component creation, ensuring a consistent and engaging experience across the platform. The goal was to make social planning intuitive, visually appealing, and scalable for future features.
challenge.
Users struggled to find and organize local events easily, and existing platforms often felt cluttered or inconsistent. The challenge was to design a platform that clearly communicates event information, encourages participation, and maintains a visually engaging and coherent brand identity across web interfaces.
approach.
I started by understanding user needs and behaviors through research and competitor analysis. I then developed wireframes and prototypes focusing on visual hierarchy and intuitive navigation. Throughout the project, I iterated on designs based on usability feedback and collaborated closely with developers to implement consistent UI patterns.
Key steps included:
Creating a cohesive visual language including color palette, typography, and iconography
Designing reusable UI components for scalability
Building interactive prototypes to validate user interactions
brand identity.
Event Discovery: Simple, visual listing of nearby events with clear details
Event Creation: Easy-to-use flow for users to host their own events
Brand Identity & UI Components: Consistent and engaging design system applied across all screens
result.
Users could effortlessly discover and join events, improving engagement and community participation. The design system ensured visual consistency and simplified the implementation of new features. Overall, the platform became visually appealing, intuitive, and scalable for future updates.
reflection.
" Hangout Club reinforced the importance of cohesive branding and visual clarity in user engagement. By focusing on reusable components and a consistent design language, I delivered an experience that is both visually appealing and highly functional, preparing the platform for scalable growth. "
Nidhi Gandhi
Visual Designer
